She
Runs
It.
The mastermind for the woman managing it all —
and finally ready to own it.
Family business. Her own business. The one she hasn't started yet. Whatever stage you're at — this is where you back yourself.
Find your lane. Build around it. Run it properly.
Join the waitlist
Be first
through the door.
She Runs It opens soon. Drop your details and be the first to know when doors open — plus early access details straight to your inbox.
No spam. Just the good stuff, straight to your inbox.
Let's be honest
You're already doing
the work. You just need
someone in your corner.
You're figuring out the books, the marketing, the clients — all of it — mostly alone, mostly on the fly, mostly on TikTok at 11pm hoping someone explains it in a way that makes actual sense for your situation.
You're not missing ability. You're missing a clear lane, a real offer, and someone who gets it.
That's exactly what She Runs It was built for.
"For the woman who shows up for everyone — and is finally ready to show up for herself too."
What She Runs It is
Clear. Real. Built for your actual life.
Who it's for
You're running or supporting a family business — or building your own. You're smart, capable, showing up every day. You just haven't fully backed yourself yet. That changes here.
What it is
A six-month mastermind with live coaching calls three times a week, daily support, and a community of women doing exactly the same thing. No fluff. No courses you'll never finish.
What you walk away with
Clarity on your niche. A real offer. The skills to market it, run it, and make money from it. And the confidence to call yourself a business owner — and mean it.
Inside She Runs It
Everything you need to back yourself.
Here's what's waiting for you inside the mastermind — and this is just the start.
Live coaching
3x group calls
per week
Hot seats, coaching, strategy — live with Serena. Show up and get unstuck.
Guest experts
Monthly specialist
speaker sessions
Real experts. Real topics. Brought in specifically for where you're at.
Daily support
Serena in your
community daily
Ask questions, share wins, get answers. You're never figuring it out alone again.
Module library — training on demand
Social media that actually works
Building & managing your website
Using AI in your business
Managing overwhelm & reactiveness
Work, life, kids & everything else
Finding your niche & owning it
Building your offer from scratch
Understanding your numbers
Working with a partner or spouse
And more added every month based on what the community needs.
Templates & resources
Done-for-you templates for social media, financial tracking, client management, and more. So you\'re never starting from a blank page.
The community
A private Skool community of women who are in it with you. Ask anything. Celebrate everything. Never feel alone in the business again.
The She Runs It
Method™
Five pillars. One methodology. Built to take you from winging it to actually running it — whether you're in the family business or building something completely your own.
Money
Own the numbers. Stop dreading BAS time. Know exactly where you stand.
Marketing
Find your people. Tell the right story. Build a brand that actually works.
Operations
Build systems that mean the business runs — not just survives.
Leadership
Lead the team. Navigate the partnership. Show up as the person in charge.
Identity
Own the title. Back yourself. Be the business owner you already are.
Is this you?
You're in the right place if...
You're running or supporting a family business and you're ready to actually own your role in it
You want to find your niche and build something around your unique skills and story
You're done figuring it out alone on Google and TikTok at 11pm
You want real support — not another course you'll never finish
You're a mum, a wife, doing all the things — and you're ready for it to be your turn
You're ready to invest in yourself the way you've always invested in everyone else
Your coach
Built by someone
who lives it.
I'm Serena. I'm not a business coach who read about family businesses — I'm in the middle of one. Actually, several.
I know what it's like to be handed an entire operation and told to figure it out. I know what it's like to be the one holding everything together while wondering if anyone even notices. And I know what it feels like to finally back yourself — and watch everything shift.
She Runs It is everything I wish I'd had. Built specifically for you.
Founder & CEO — a practice management consultancy supporting businesses across Australia
Equity Partner & COO — a national psychology clinic
And yes — I also help run the family business
Mum of 2 boys. Wife. Doing all of the above from Tasmania.
She opens soon.
Don't miss it.
Get on the waitlist now. Be first through the door when She Runs It opens
and get early access details straight to your inbox.